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The biggest thing I’ve learned in 10 years of building a 
multiple 6-figure business is this:

The success of your business is directly tied to 
the strength and consistency of your marketing.

AS SEEN ON...

 



The biggest thing I’ve learned in 10 years of building a 
multiple 6-figure business is this:

The success of your business is directly tied to 
the strength and consistency of your marketing.

It's one thing to decide to START a business...

It’s another thing entirely to have a reliable way to keep clients coming in the door.

But here’s the thing: you don’t have a successful business until you have consistent paying clients.

And what’s keeping you from those paying clients? 

If you’re like most of my students, it’s the lack of clarity and confidence around marketing, and fear around “selling” themselves and their services. 

It's one thing to decide to START a business...

It’s another thing entirely to have a reliable way to keep clients coming in the door.

But here’s the thing: you don’t have a successful business until you have consistent paying clients.

And what’s keeping you from those paying clients? 

If you’re like most of my students, it’s the lack of clarity and confidence around marketing, and fear around “selling” themselves and their services. 

And if you're like the HUNDREDS of “local” business owners I've worked with, you feel that….

  • Marketing is HARD.
  • Confused by knowing what marketing actually WORKS.
  • Unsure how or where to consistently find clients.
  • There's no real plan to networking.
  • ​Overwhelmed and confused by all the marketing advice out there.
  • Tired of spending countless hours and tons of money on ads, sponsorships, and vendor shows with no return.

If this is you, I TOTALLY get it! 

Hi, I'm Kelly Schaefer.
Before I was a business owner, I was a nurse and worked in healthcare for 21 years!

When I started my business, I googled "how to start a business" and tried to follow all the FREE information I could find...

I read that I should "go networking" - so I spent a lot of time at networking events that didn't go anywhere.

I read that I should learn a specific computer program - so I took a course at the community college to help myself realize that I never even needed that program.

So, I decided to stop trying to get my "business knowledge" from free online articles, and I started paying for knowledge! The knowledge I would then go out and test and try and retry until I PERFECTED IT.
That process is now what I call:
The Fully Booked System™

INTRODUCING...

Fully Booked by Kelly Schaefer is an easy-to-follow proven marketing system for local businesses who are struggling to find clients in this heavily digitalized and online world.
I spent YEARS perfecting and systematizing my marketing - throwing out EVERYTHING that sucked my time and money and did NOT produce clients...

It's this EXACT formula I used to take my business from $0 and a team of 1 ( me ) to multiple 6 figures each year in sales, a team of 8 AND such a BIGGER impact in my community AND my personal life ...

And it's entirely AVAILABLE for YOU! I am not a special, unique unicorn ( despite my fabulous shoe collection ), and what I have learned is completely teachable - ARE you READY?
What’s Included
01.
Networking Made Easy
This is the core foundation of any LOCAL business, but it’s often overlooked OR done incorrectly. In this training, you’ll learn how, when, how often, and why to network. Stop wasting your time doing networking wrong.
WALK AWAY WITH:
  • Clear Understanding on what your networking strategy should look like.
  • Your very OWN yearlong networking roadmap. 
  • Identify and be able to AVOID the mistakes that 90% of people make when “networking.” 
  • ​How to find the RIGHT networking opportunities for you. 
02.
How to “Keep in Touch” 
Keeping in touch is THE thing 80% of business owners get WRONG! In this training, I’ll show you exactly HOW to “keep in touch” but not just once or twice. Did you know in today’s market that it takes 7-12 ( or more ) times to follow up with a prospect??
WALK AWAY WITH:
  • Our Do's and Don't of follow up checklist.
  • A clearer understanding of HOW to keep in touch for weeks, months, and even years! 
  • A checklist of EASY, LOW to NO cost follow up strategies that have landed us multi-thousand-dollar clients. 
  • ​The SIMPLEST follow up strategy I have used for years that has resulted in MOST of our "new clients."
03.
Organic Referrals
Referrals are the lifeblood of any local business, but most people expect referrals to “just happen.” In this training, I’ll show you how to be “proactive” about receiving referrals by putting your own referral system into place.
WALK AWAY WITH:
  • The answers to why you are NOT getting the number of referrals you want. 
  • A swipe file of email templates to use to ask for your OWN referrals. 
  • The ONE thing people do WRONG after they GET a referral that doesn’t pan out. And how this ONE thing will INCREASE the referrals you receive.  
  • How to build your own FREE sales force of people who are LOOKING to GIVE you referrals! 
04.
Websites that Work 
Just because you have a website does NOT mean anyone will find you. AND even when people “find you,” many leave your site without ever calling. Lost sales die on crappy websites every day. In this training, I’ll show you the SMALL changes you can QUICKLY make to get your PHONE ringing more often!
WALK AWAY WITH:
  • A 12 Step Website checklist that every website “needs” to have if they want more sales! 
  • Knowing the TOP 2 MISTAKES most people make with their website copy and how to fix it.
  • How to save yourself thousands of dollars paying for SEO. (That’s fancy speak for search engine optimization) 
  • A list of resources and the BEST places to get your website images. 
05.
Speaking for Dollars
The greatest thing you can learn to do is get OVER your fear of speaking in front of others. In this training, I’ll show you how I went from puking into a trashcan 5 minutes before I talked to a group of about 40 local business owners to be able to speak for dollars! This means I’ll show you how to turn those 10 – 15- and 45-minute speaking opportunities into sales! (Oh – And I never actually got over my fear of public speaking! hehe)
WALK AWAY WITH:
  • A super simple framework for finding speaking opportunities in your own area.
  • How to plan your FIRST or Next speaking gig. 
  • How your speaking “gig” can happen in your own home and why that’s a GREAT place to start. 
  • The single most important thing you need to DO to turn your speaking into $$. 
06.
How to Use Social Media to Sell FOR You 
We have been told that we NEED to do social media. But when you own a local business, especially one in the concierge industry, it needs to be done in a “certain way.” In this training, you’ll learn HOW to use “the socials” and how to avoid the time suck that it is.
WALK AWAY WITH:
  • A clear understanding of WHY most social media falls flat and how yours WON'T.
  • A simple framework for what to post. 
  • A swipe file full of our TOP “engaged” posts.
  • A strategic way to USE social media to attract buyers.

Is Fully Booked Right For You?

The Fully Booked program is for individuals in the concierge industry who are ready to START and GROW their businesses by creating an influx of new clients and consistent income that they (and their families) can rely on.
Whether you are just starting or already have a business, I've created every video training and worksheet to take the COMPLEXITY OUT of your marketing, so that you can move forward with CONFIDENCE and GROW your business!! No more messin' around, ok!?
But I'm not gonna lie... growing your business is WORK. And this program isn't for everyone.

Fully Booked is a Good Fit For You If You Want To ...

  • Have a step-by-step process to grow your business 
  • Do the work and follow the process 
  • Stop staring at your computer screen each day “trying” to figure out what you should do “today”
  • ​Get over your self-doubt and confusion to be super clear about your path ahead 
  • ​Follow a curriculum for business growth created by someone who has built a multi- 6 figure local service-based business 
“WORKING WITH KELLY IS THE SMARTEST BUSINESS DEVELOPMENT DECISION I’VE EVER MADE.”
Kelly shares SO much information, experience and practical examples of what works and why!
For me, learning the WHY behind the steps toward growth is particularly critical and Kelly always provides the important WHY.
STEPHANIE BORDEN
One & Done Concierge Services
“Fully Booked is an incredible step by step program that is showing me the way to do marketing right!"
"Before I started Fully Booked.. I knew I needed help getting my business operating consistently. I knew I needed to do better at marketing, but I really didn't know how. I was just throwing things at my market in hopes something would stick!
The biggest bonus for me is that Kelly has it all figured out and I don't have to spend months researching how to market a concierge service correctly. I'm sticking with Kelly! Thank you! (I mean this Sincerely!!)"
KATE BUTLER
Butler Concierge Services

PLUS EVEN MORE

Plus Event More...

Unlimited Access to this Course
Get the MOST for your $$ and be able to come back to your trainings and resources over and over again.
Bonus Module: How to set up a STRONG business foundation 
All those “startup” questions get answered here! Business name, business cards, how to “show up” and so much more. 
Bonus Module: How to figure out your “ideal client” for the LAST time! 
Stop getting tripped up over “who an ideal client” is. In this module, I’ll show you exactly HOW to figure this part of your business out. Or update it if you’ve been working with clients that are DRAINING you.
Bonus Module: Secrets to a Successful Sales Call
STOP wasting your time with “free consultations”. In this training – I’ll show you the exact framework I use to qualify people ON THE SPOT! 
Bonus Module: The Intake Process that turns 1x clients into Repeat buyers 
We all want “repeat” business, right? So why do so many people ( especially those in the concierge industry ) get this part wrong? I’ll show you what you NEED to be DOING to turn 1-timers into a long lasting relationship. 
Bonus Module: Pricing Basics – How to Charge what you're worth 
In this training, I'll show you the foundational pieces around pricing that MANY get WRONG in those first years of their business., and how you can FIX it right away.
BONUS PDF: What to Offer 
Printable LIST of services exclusively for the Concierge Industry.
AND SO MUCH MORE...
Templates, Swipe Files and workbooks to support your learning and take all the “guess work” out of your marketing.
Join us NOW for Special Price!! 
When you join NOW, you have access to this course for 30% OFF!! ( say whaaaaatttt? )
But here's the catch… I'm only offering this Special Price for a VERY limited time - and then it's gone FOREVER!
PLUS, when you join now and become an official member of the Fully Booked family - you'll also have UNLIMITED access to all the training, templates, scripts, and swipe files. 
If that's NOT enough to say YES to YOUR dreams... I don't know what is!
6 Fully Booked Modules (Valued at $2982)
  
45 Social Media Post Ideas to Connect With Your Audience (Valued at $97) 

Bonus Module: How to set up a STRONG business foundation (Valued at $297) 
Bonus Module: How to figure out your “ideal client” for the LAST time! (Valued at $297)

Bonus Module: The Intake Process that turns 1x clients into Repeat buyers (Valued at $297) 
Bonus Module: Secrets to a Successful Sales Call (Valued at $297) 

Bonus Module: Pricing Basics – How to Charge what your worth (Valued at $297)

Bonus PDF: What to Offer (Valued at $47)
6 Fully Booked Modules (Valued at $2982)
  
Fully Booked Marketing Workshop (Valued at $397) 

Live Q&A Calls with Kelly (Valued at $997)

45 Social Media Post Ideas to Connect With Your Audience (Valued at $97)
  
Bonus Module: How to set up a STRONG business foundation (Valued at $297) 
Bonus Module: How to figure out your “ideal client” for the LAST time! (Valued at $297)

Bonus Module: Secrets to a Successful Sales Call (Valued at $297)

Bonus Module: The Intake Process that turns 1x clients into Repeat buyers (Valued at $297) 
Bonus Module: Pricing Basics – How to Charge what your worth (Valued at $297)

Bonus PDF: What to Offer (Valued at $47)
Total Value = $4611
Regular Price = $997
Special Offer = $697
TESTIMONIAL
“Something that makes Kelly’s coaching truly special is that it works for both new business owners and those who have already managed a concierge business for a few years”
When I started in the Concierge Academy two years ago, I had very little knowledge about Marketing and I had pretty much no clients, other than those who come and go once in a while. 
Thanks to her consistent teachings and encouragement, I’m now able to help now numerous clients in a current basis and to implement Marketing techniques like I never did before. 
Even more! The results have even given me the opportunity to partner with companies who are providing me with clients throughout the year. Who doesn’t like that?
Naima Blasco
Boutique Concierge
TESTIMONIAL
“I'm fully confident and know I am worthy of having a successful, thriving business.”
Before I worked with Kelly, I felt insecure about the legitimacy of my business & "out of sorts" by not knowing what steps to take.
After I felt confident, knowledgeable, excited and part of a community to help me move forward! 
Stacey Gatlin
Victory Concierge
TESTIMONIAL
“There is no other place to go than the Concierge Academy if you want to grow a successful, Personal Concierge business.”
The lessons taught here are tried and true and if put into practice consistently, will have you well on your way to running a successful business. 
Thank you so much Kelly, for everything you've taught me thus far. You are the model to follow if you want to know what success looks like.
William Bauman
We Got This, LLC
TESTIMONIAL
“The Program was chock full of practical strategies and actions you can take immediately - even in a Covid world!”
I'm just starting my business and Kelly's content helped me to focus on what matters most to get my biz off the ground and how to keep the momentum going. Don't do this alone... join a Concierge Academy's program.
Lynn C
TESTIMONIAL
“I had started my business January 2017. I had 3 clients. I was stalking the internet looking for Concierge websites, looking for inspiration.”
Within that first year of working with Kelly, I decided I wanted to own a business, not create a job for myself. I have changed the name of my business, to better reflect my mission. I have changed the services offered and raised my hourly rate. I have hired 2 1099 contractor’s working with me on an as-needed basis. I am very excited to experience the changes that will come next.
Kimberly Thompson
As You Wishlist

Here's the TRUTH, my friend!

When we started our businesses, we had big dreams. We expected to open our doors, get clients all while creating a "flexible" schedule - maybe even building our business between 10 - 2 while the kids are in school...

But many of the empty "promises" of easily having a fully booked business have left you feeling flat.

And when that happens, you BLAME yourself!!

It's NOT you - You just haven't learned HOW yet. And you have complete control to CHANGE that for yourself!

Let me help you believe in yourself, show YOU that you are capable of having the business you DREAM of when you learn the Fully Booked™ marketing system.

I've broken it down into manageable bite-size pieces so that you can learn, and quickly do this for YOURSELF!

If NOT NOW? Then WHEN? If not YOU - then WHO?

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